Josh Duhamel

How Do I Do A Content Audit?

1. Define Your Goals

Identifying your goals for doing a content audit is of utmost importance. Do you want to boost engagement and conversions? Increase organic traffic? Determine the success of your content strategy? Clearly defined objectives will guide you in tailoring your audit to attain the desired outcomes.

2. Gather Your Content

To get a holistic view of your content, compile it from various sources. This includes blog posts, web pages, social media posts, videos, and any other content you have published, ensuring a thorough review. Consider utilizing tools like Google Analytics or Screaming Frog to streamline the process.

3. Measure Your Content's Performance

Analyze key metrics to assess how your content is performing. Look at engagement metrics like shares, likes, comments, and backlinks. Evaluate traffic-related metrics like page views, time on page, and bounce rates. Use Google Analytics or similar tools to gather these valuable insights.

4. Decide What Content to Keep, Improve, or Remove

Based on the performance analysis, make informed decisions about each piece of content. Content that aligns with your goals and performs well should be retained. Underperforming content may need improvements like updating, expanding, or repurposing. Content that no longer serves a purpose or negatively impacts your site should be removed.

5. Create a Content Improvement Plan

For the content you've identified for improvement, develop a plan to enhance its quality and performance. Consider optimizing for SEO by incorporating relevant keywords, improving readability, and ensuring mobile-friendliness. Address any outdated information or broken links.

6. Implement Your Changes and Track Results

Put your improvement plan into action and track the results to measure its effectiveness. Use analytics tools to monitor changes in traffic, engagement, and conversions. Regularly review your content and make adjustments as needed to maintain its relevance and impact.